Madhya Pradesh Government has launched five months long Narmada Seva Yatra to turn the Narmada river pollution free. It was launched by Chief Minister Shivraj Singh Chouhan at Amarkantak. The Narmada Sewa Yatra aims to create awareness about the conservation of the river. It is one of the biggest public campaign of the world to conserve river and environment. Key Facts All the villages along the river will have Narmada Sewa Samiti. These samitis will take follow up action on measures to be undertaken for its preservation. Trees will be planted along the banks of the Narmada. Participation of public and society will be ensured in it. It will cover more than 1,900 kilometres in 16 districts. Districts and villages along the banks of river will have facility to treate sewage water before it discharged into the river. The yatra holds religious, social and scientific importance of the river to create awareness about its conservation.